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Email marketing, when done right, can be the knight in shining armor for your business. It’s personal, cost-effective, and offers endless opportunities for growth. And, it’s most often overlooked.
What are Email Drip Campaigns? Defining Email Drip Campaigns An email drip campaign, often simply called a “drip campaign”, is a set of automated emails sent out at specific times to a particular list of recipients. These emails can be scheduled based on triggers like user behavior, sign-ups, or other pre-set criteria. Why They’re Essential […]
Why is it important to track metrics, use effective analytics tools, and how they translate into business growth. Measuring Return on Investment (ROI) is paramount for Small and Medium Businesses (SMBs) utilizing social media. After all, how can you refine your strategies or justify spending if you’re unsure of the results? But fret not! With […]
The world of digital marketing is always changing. The recent developments on the AI front led some industry experts to believe that SEO will soon be gone. Here’s why it will not.
Ever wondered how the internet is free, yet it’s home to billion-dollar corporations? Online advertising plays a pivotal role! Over the years, there’s been a seismic shift from traditional ads to online ads. But what really sparks curiosity is the debate: Social Media Ads vs. Search Ads. What are they? And when should businesses use […]
You’re a business owner, right? Have you ever considered email marketing as a tool to boost your business? If not, let’s dive into why it’s often overshadowed and why you might be missing out big time. Why Email Marketing is Often Overlooked 1.1 The rise of social media In the era of TikTok, Instagram, and […]
Social media. It’s not just for posting holiday snaps or sharing the latest viral video anymore. It’s a powerful tool for businesses to reach and engage their target audience. In this post, we’ll give you the lowdown on paid ads across four major platforms: Facebook, Instagram, LinkedIn, and Pinterest. Curious about which platform to invest […]
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Mastering Email Drip Campaigns for Small Businesses
What are Email Drip Campaigns? Defining Email Drip Campaigns An email drip campaign, often simply called a “drip campaign”, is a set of automated emails sent out at specific times to a particular list of recipients. These emails can be scheduled based on triggers like user behavior, sign-ups, or other pre-set criteria. Why They’re Essential […]
Read More
Measuring ROI: Tools and Techniques for Small and Medium Businesses on Social Media
Why is it important to track metrics, use effective analytics tools, and how they translate into business growth. Measuring Return on Investment (ROI) is paramount for Small and Medium Businesses (SMBs) utilizing social media. After all, how can you refine your strategies or justify spending if you’re unsure of the results? But fret not! With […]
Read More
Four reasons businesses should get into search engine optimization
The world of digital marketing is always changing. The recent developments on the AI front led some industry experts to believe that SEO will soon be gone. Here’s why it will not.
Read More
Social media ads vs paid search. When you should use one or the other?
Ever wondered how the internet is free, yet it’s home to billion-dollar corporations? Online advertising plays a pivotal role! Over the years, there’s been a seismic shift from traditional ads to online ads. But what really sparks curiosity is the debate: Social Media Ads vs. Search Ads. What are they? And when should businesses use […]
Read More
The Overlooked Power of Email Marketing
You’re a business owner, right? Have you ever considered email marketing as a tool to boost your business? If not, let’s dive into why it’s often overshadowed and why you might be missing out big time. Why Email Marketing is Often Overlooked 1.1 The rise of social media In the era of TikTok, Instagram, and […]
Read More
Rundown on Social Media Platforms’ Paid Ads
Social media. It’s not just for posting holiday snaps or sharing the latest viral video anymore. It’s a powerful tool for businesses to reach and engage their target audience. In this post, we’ll give you the lowdown on paid ads across four major platforms: Facebook, Instagram, LinkedIn, and Pinterest. Curious about which platform to invest […]