What are Email Drip Campaigns? Defining Email Drip Campaigns An email drip campaign, often simply called a “drip campaign”, is a set of automated emails sent out at specific times to a particular list of recipients. These emails can be scheduled based on triggers like user behavior, sign-ups, or other pre-set criteria. Why They’re Essential […]
Email marketing, when done right, can be the knight in shining armor for your business. It’s personal, cost-effective, and offers endless opportunities for growth. And, it’s most often overlooked.
Why E-mail Marketing?
Think of email marketing like a coffee chat with an old friend. It’s personal, direct, and leaves an impression. For a smaller business, it’s a way to maintain a consistent conversation with customers without the hefty price tags of big ad campaigns.
How Does Email Marketing Work?
By tailoring your content to each subscriber’s needs and preferences, you not only make them feel valued but also increase your conversion rates.
Segmentation allows you to group your subscribers based on certain criteria, ensuring that the right message reaches the right people at the right time.
Automation is like having a virtual assistant. It takes care of repetitive tasks, allowing you to focus on what truly matters – growing your business.
Did You know?
Email marketing results Email marketing continues to offer companies an effective way of achieving marketing goals:
- 64% of decision-makers use email.
- ROI is higher than any other marketing channel.
- Email marketing converts three times better than social media.
- 44% of consumers who receive targeted emails report buying at least one item as a result.