Search Engine Optimization, commonly known as SEO, is the intricate art and science of amassing website traffic from free, natural, editorial, or organic search results on search engines. It’s a strategic pathway that channels organic visibility and visitor influx to your website, enhancing its virtual presence.
The realm of search mainly bifurcates into two diverse zones. The first is organic search, the sanctuary of free clicks, while the second is paid search, a platform where advertisers compensate search engines for every click obtained.