Insights into common pitfalls SMBs face and tips on how to navigate them. Social media can be a powerful tool for small businesses to reach new customers, build brand awareness, and drive sales. But, like any tool, it needs to be used correctly. Unfortunately, many small businesses stumble on their social media journey, making common […]
Customer Relationship Management, commonly known as CRM, is no longer a tool reserved just for the giants of the business world. With the increasing availability of various scalable platforms, small to medium enterprises (SMEs) can equally benefit from the vast advantages of implementing a CRM system. So, what’s all the fuss about, and why should […]