Opening Minds is a key initiative of the Mental Health Commission of Canada focused on reducing stigma associated with mental health issues and promoting mental health literacy. It develops evidence-based programs and training to support workplaces, schools, and communities in fostering a more inclusive and supportive environment for mental well-being.

Work on the projected consisted of creating new landing pages for paid marketing campaigns, ensuring lead source information is captured by the website and communicated to Salesforce. Dashboards were created to assess effectiveness of paid campaigns.